Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 3/01/2024. Results vary by dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
12000 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
We’ve all read this stat somewhere – the average consumer would rather visit the dentist than to visit a garage for vehicle repairs. I don’t remember where this data point was first uncovered, but it really doesn’t surprise me. Given the hit to the wallet, vehicle servicing probably causes significantly more financial anxiety than oral care. But, the reluctance is not limited to financial considerations. With both dental insurance and a current vehicle warranty, there’s still trepidation about a visit to the shop. If you’re looking for validation in the data, turn to data that tracks recall compliance.
Annually, recalls are being repaired at a rate between 29 – 33%. Let me translate – of all the recalls that are announced in a calendar year, 29 – 33% of the vehicles affected are repaired within that same calendar year. Is that more or less than what you would have guessed? To clarify, recall repairs (parts and labor) don’t come at a cost to the vehicle owner. It’s the vehicle manufacturer...read the entire blogpost here..
Industry Leadership
Recap of 2023: Recalls Return to Historic Numbers
A Deluge of Recalls, though Compliance Increases
Limited manufacturing and the supply chain crisis over the past two years gave way to a flood of recalls in 2023. The continued proliferation of software and electronics in modern vehicles has also led to an overwhelming number of related recalls. Familiar themes of airbag defects layered on top of battery fires makes 2023 one of the most dangerous ever recorded in recall history.
Joining host, Sean Reyes, Recall Masters CMO, in the FixedOps UX ThinkTank is Sandy Cerami. Sandy really needs no introduction because his fingerprints are all over our industry. As a sales, Business Development & Recruiting Expert, he’s the creator of The 7PILLARS Platform, presented at countless industry events, is the co-creator of Business, Bourbon & Cigars Mastermind and a former GM Dealer Principal. Gotta love talking to Sandy because, true to the east coast spirit – he says it like it is. In fact, he demonstrated just that in a recent post – why closing people as a sales strategy absolutely sucks – 7 Pillars for Killer Business Development. Click here to access archived espisodes of the FixedOps UX.
Has your inventory or fleet been recalled?
We keep track of recalls on vehicles since model year 2000
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